This Thursday, e-commerce company Snapdeal has announced that it will also start delivering ₹2000 cash to users through its existing logistics network. This new facility has been named as Cash@Home.
To avail Cash@Home users just have to install the Snapdeal app from the app store. The app will send a push notification to users by checking the availability of Cash@Home facility in their region by relying on the user’s location. If the facility is available for their region the user will get an SMS and a push notification with a link directing users to the order cash page.
The e-commerce giant will charge a token ₹1 from every user as a convenience fee. The convenience fee can be paid either through FreeCharge or from online banking. On the very next day, a logistic executive from the company will arrive at your doorsteps with a POS machine. The actual payment for ₹2000 can be made by swiping your card through the POS machine.
Like the Government, Snapdeal has also put a limit of ₹2000 cash a day for every user. Also, Snapdeal has not preconditioned cash delivery with any prior purchase as was done by Grofers and other online sellers. As of now, Cash@Home is currently available in some areas of Gurugram and Bengaluru.
“At Snapdeal, we aim to be the marketplace that seamlessly services every customer need,” says Rohit Bansal, co-founder, Snapdeal. “As the country transitions to a more digitally enabled economy, we’ve launched a series of timely initiatives – from wallet and card on delivery, to extending FreeCharge partnerships to smoothen this transition. The launch of the cash on demand service is intended to further help our consumers tide over any cash crunch that they might face in addressing their daily needs.”
Snapdeal has described this cash dispensing scheme as a “goodwill gesture”. The company is rerouting the cash back to customers which it has received from other customers using cash on delivery option. So in a way we can say that Snapdeal is playing big with Cash@Home, it’s hitting two targets in one stroke- first, the users will have to install the app for only app users can order cash and on the second point, Snapdeal will be freed from depositing the cash back to the bank. However, whatever may be the intention of Snapdeal, in this time of cash crunch; the common man will get a little relief from standing for hours in long ATM queues.