The largest British mobile operator/internet service provider “Everything Everywhere” announced an offer to it’s customers free use of Apple Music for six months. Financial Times confirmed this on Friday.
Marc Allaire (CEO) had big hopes for this deal with Apple – the volume of the music listened to via its network grew by 41% over the past three years and also he highlighted that Apple Music will be a key component of the strategies in the music field.
EE subscriber base has 27 million customers. Pop star Britney Spears and actor Kevin Bacon are involved in advertising for this new proposal.
Apple Music subscription charge in UK is £ 9.99 per month. EE declined to say how it will share proceeds from the subscription. Its value after initial six-month period and an additional three-month trial period is £ 9.99 per month.
Earlier to this Vodafone made an agreement with Spotify (a digital music service that gives you access to millions of songs) that existed for three years.
Apple launched Apple Music on June 30, 2015. Number of subscribers to the music service reached 15 million when compared to the main competitor Spotify service boasts 30 million paying subscribers. As a matter of fact Spotify was ten years old, while the “apple” celebrates its first anniversary.
After the first three months of free subscription to the Apple Music will cost $9.99 per month in USA. You can also enjoy a family membership of $14.99 per month (up to six family members) who will receive unlimited access to content from their devices. ( its way more than Britain and India )
Source : Telegraph.co.uk , Images Credit: EE