Lenovo is planning to abandon the brand Motorola for their smartphones. It is reported by CNET citing a statement by the Executive Director of Motorola Rick Osterloh.
The smartphone market has repeatedly proven that favorable to the neophytes, especially if they offer “lots of iron” for a reasonable price. Let Apple and Samsung are still able to hold the lead, but things in the smartphone market are not as good as some of the Chinese competitors for quarterly jump over each other, drawing in the leaders in third place and all subsequent.
Lenovo has long pondered how best to dispose of “legacy Motorola”. Recall that in 2012, the Motorola business for the production of mobile phones bought Google. And after about two years, at the beginning of 2014, the relevant division was sold to Chinese Lenovo. The amount of the transaction amounted to $2,91 billion.
In the structure of Lenovo formerly a division of Motorola is now responsible for the development of all smartphones and the Chinese company is thinking about the standardization policy on using trademarks. Now, the geographic reference will have all the smaller value, and the brand Lenovo and Motorola will be able to co-exist in different price segments.
According to CNet, the trademark “Motorola” will undergo reduction. Smartphone from Lenovo it will disappear, but not completely. The logo is a stylized capital letter “M” will remain and the name will be shortened to Moto by Lenovo. Under this brand we plan to release a smartphone in top level. Low cost devices Lenovo intends to offer under the brand Vibe.
By the way, fans of active lifestyle can please the fact of appearance in the range of “smart” clock Moto 360 version Sport with silicone bracelet, sensor heart rate of the optical type, built-in GPS receiver, ambient light sensor and hybrid AnyLight display, which in bright natural light keeps the contrast and consumes very little electricity. The cost of the “sport” version of the Moto 360 mm in size 42 the company’s online store is $299.