Amazon Now, which was first launched in the city of Bengaluru this February, has now extended its business operation to the city of Delhi including NCR and Mumbai. Amazon Now is one of the first express grocery delivering venture by a big conglomerate in India. It provides its services to customers located within some selected zip or PIN codes of the cities it serves.
As of now, only Android smartphone users can avail the services of Amazon Now, but the company has said that they are working on to make its services available for other platforms. The description of the app on Google Play lists Hyderabad too into its area of operations, but it seems to be on trial-run in the Charminar city. Interestingly, some users from Delhi have claimed that the same was available in Delhi as far back as August. It seems that Amazon has long been preparing for Amazon Now in India and has been conducting trials and feasibility studies for long past.
Amazon Now offers customers to choose from Express Delivery and Scheduled Delivery. Both the modes are free if a customer’s basket exceeds the value of ₹350. For a purchase below ₹350, a customer will have to pay ₹29 as delivery charges for Scheduled Deliveries and ₹49 for Express Deliveries. Scheduled Delivery gives freedom of selecting any two-hour time slot between 10 AM to 10 PM to get the groceries delivered from Amazon Now either on the very same day or on next day.
Amazon Now lets customers choose from a wide variety of hundreds of goods of daily necessities from trusted brands like Patanjali, HUL, Kelloggs, Britannia, MTR and much more. Apart from delivering packaged branded FMCG products, Amazon Now will also deliver perishable items such as fruits, vegetables, and frozen foods from stores such as Hypercity, Spar, BigBazaar, SRS, Reliance Fresh and many other sellers.
“Our aim is to delight our customers with the best selection and pricing across our platforms along with a delightful delivery experience. And one such offering – AmazonNow has witnessed an amazing uptake by customers in Bengaluru. The positive response prompted us to expand to Delhi and Mumbai, to be able to service our customers in these cities too and enable them to shop for their everyday essentials or over 5,000 products from the ecosystem of their local stores and get them delivered within two-four hours,” said Saurabh Srivastava, Category leader of Amazon India.
Amazon has also tried to replicate its trusted return policy by allowing easy returns of unexpected, defective or expired items within ten days of the delivery.
To attract customers Amazon Now is offering cashback on the first purchase by every user. Amazon has also decided to exempt minimum order quota for availing free delivery. That is to say as a promotion Amazon Now will not charge for delivery on purchases below ₹350 in initial days from Delhi and Mumbai-based customers.