“our hope is that machines will make Evernote smarter and faster and that they’ll allow you to automate functions you now have to do manually, like creating to-do lists or putting together travel itineraries. To get there, Evernote data scientists need to do spot checks as they develop the technology. If you choose to participate, they’ll see random content, but they won’t know who it belongs to, and they’ll only see the snippet they’re checking. Not only that but if a machine identifies any personal information, it will mask it from the employee. If you choose not to participate, your notes will not be included in this research.”
Evernote further stated, “This is primarily to make sure that our machine learning technologies are working correctly, in order to surface the most relevant content and features to you.”
Despite the oversight by its employees, Evernote has assured that its employees will not be able to identify the users while reading their notes, as its system will completely bar any route that establishes a relation between the data and the user who has saved it. As an added precaution Evernote has suggested that, if a user has a note with sensitive data that he doesn’t want Evernote staff to see, the company suggests encrypting data inside those notes.