91% of the operating profits of the global smartphone market is concentrated in the hands of Apple’s pocket, reports research firm Strategy Analytics. The maximum to reduce the cost of production, set sky-high price tags on their products and in some strange way to force people to buy them – that’s what a competitor should learn from the giants of Cupertino.
In the third quarter of 2016, which lasted from July to September, on sales of iPhone , the company earned 8.5 billion dollars. Other members of the five Strategy Analytics rankings – this Asian brands Huawei, Vivo and OPPO. Their operating profit amounted to 0.2 billion dollars and percentage – 2.4%, 2.2% and 2.2% respectively. Another 0.2 billion dollars and 2.2% came from other manufacturers. Due to the fact that some well-known companies operating at a loss, for example,the LG and the HTC , there are none. Analysts report in total operating profit from smartphone sales totaled 9.4 billion dollars.
Samsung struggled this quarter and lost all of its profit, by taking off Samsung Note 7 from the market. Note 7 had been the worst product from samsung as it has lost the credibility from loyal users.
According to Strategy Analytics manager Linda Sui, the main component of Apple’s success is the ability to keep the cost of components and assembly iPhone at a low-level, selling at a high price of the device.
The manufacturer submitted an updated line of iPhone in September. Despite the statements of some experts who believe that the demand for the new iPhone 7 and iPhone 7 Plus slowly falls, some models are still quite difficult to find in retail stores.
Via: AppleInsider, Source: Strategy Analytics