Is it fact that White Onyx color hit iPhone 7 sale in the market and how Apple anticipated to it
Statista an online portal did a research on iPhone popularity and came out with the result that in the 10 years tenure from 2007 to 2016 for the first time iPhone has declined in popularity graph. According to an analyst, the company’s decision is due to release a new iPhone model in color 7 “White Onyx“.
Market Exports say, in the first year after the iPhone release Cupertino-based company sold 1.4 million of such devices any by 2011 iPhone sales rose to 72.29 million units per year, which generate more than 40% of total revenue “apple” giant. In 2013, these figures have doubled, reaching 150.26 million smartphones a year, and in 2014 the company was able to sell 169.22 million branded smartphones.
But last year, Apple sold 211.88 million iPhone, which is 8% less than in the same period of the previous year, when it sold 231.22 million units. Thus, iPhone sales fell for the first time in 10 years journey.
Apple has gone on non-standard course in order to revive sales of the product. In Cupertino Apple have decided to introduce a new modification of the flagship smartphone in Jet White color. So Apple hopes to revive demand and increase sales of the iPhone 7 and iPhone 7 Plus after the Christmas holidays. However, a beginning of the year is the traditional decline in buying activity.
Pessimistic results of 2016 have already led to the fact that Apple has cut his salary to the Director General Tim Cook. In 2016, the top manager has received $ 1.53 million less than the year before. The company explained this by the fact that management has not reached its goals for financial performance.
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